BRAND + BUSINESS + TECH STRATEGIST

Strategy.
The spark that ignites everything.

A strong strategy simplifies decision-making, aligns teams, turns bold ideas into tangible results, and creates unstoppable momentum.

Design thinking tactics uncover the human insights that drive real impact, fueling smarter tech, stronger brands, and seamless customer experiences.

Let’s strike the match, and build something extraordinary—together.

I passionately bring human-centered strategic thinking to everything I do. I’d love to collab with you.

What brings you here today?

So, what is strategy and why do I even need it?

Strategy is data, trends, & human-behavior all rolled into one.

It is the solid foundation to build upon.

Strategy is the North Star alignment that creates unstoppable momentum.

Let’s get into the breakdown:

Business Strategy

Serve the kind of customers you love with the products and services they love. Spark pure excitement.

Make it seamless to buy from you. Turn repeat customers into enthusiasts.

Brand Strategy

Hit the right folks with the right messages in the right places at the right times.

Bring your brand to life in everything you do. Be consistent, on point, and unmistakable.

Tech Strategy

Deeply understand users, their needs and wants. Define the problems we need to solve.

Outline the consumer journey. Set the team up aligned and unblocked. Ensure we are building the right thing in the right way.

  • "Few people can combine strategic thinking, creative talent and smart business acumen as well as Julie does. She always sees a problem differently and finds strategic solutions."

    —Grant Bernstein, Owner/Creative Director

  • “I’d work with her on any challenge, any project, for any brand.”

    —Melissa Redder, Associate Creative Director

  • “She possesses the rare skill of combining big-picture thinking with ground-level focused details creating meaningful and effective work.”

    —Amy LaHaie, Director of Sales and Marketing

  • “Julie always thinks far beyond the main solution and sees the greater scenario; a rare and valuable trait."

    —Brian Knapp, Creative Director

  • "Julie asks the questions you didn't know you needed to answer. I’ve been stuck on developing a new service offering and one whiteboard session gave me insights, concrete ideas, and clear next steps. Highly recommend her!"

    —Cherie Klassen, Business Owner