Finding the sweet spot.
Bring me your gnarliest client challenges and we’ll roll up our sleeves together.
From Qual&Quant Research to Design Thinking Workshops, Data Analysis to Behavioral Empathy, I create simplicity, clarity, and unique strategies that move hearts, minds and needles.
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I clarify what needs to be built. Between data analysis, interviews, journey mapping, user stories, wireframes, and more, I clarify a strategic path for your production team. Deep-work: locked and loaded!
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I ask all the questions that truly define a project. Together, we unearth a smart strategy to build upon. An empathy, culture, and data-driven mix of human truths curated into a powerful strategic foundation. Your creative team is set up to run.
Let the brainstorming begin!
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I love to stack benches and work with all kinds of teams. Listening to clients to get projects kicked off with smart foundational thinking is my passion. Supporting account folks to bring unique truth to creative and setting up dev teams to kickass and take names keeps the work exciting and effective.
I heart connection.
Person to person. Experience to audience. Goal to strategy to result.
As living proof that creative, business, and entrepreneurial traits can coexist in one brain, I sees the dots, connect them in fresh ways, and eagerly give clients the credit.
How the magic happens:
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I dig in
Creative audit, data analysis, past wins, personas, competitive analysis, etc; bring me all the data! I review the current state to look for the low hanging fruit and the big opportunities.
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I strategize
I talk to customers and stakeholders to uncover the real-deal story behind the story. I study the industry, deep-dive on the trends, and use an economic twist to define the unique brand, business, and tech opportunities for your clients.
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I deliver
Be it big brand truth to act upon, a better way to reach customers, a tech-infused marketing strategy and beyond. I deliver a strategic plan for your team to run with. Let’s go!